Freelance Web Developer - CRO Consultant

Crafting high-converting websites with precision.

I help brands turn more visitors into customers through thoughtful design, clean development, and conversion-focused strategy.

Book a call View work

Years of experience

CRO-led builds

Focus

Shopify + WordPress

Platforms

Availability - Booking now

New projects and optimization sprints

Shopify Shopify Plus WooCommerce WordPress Conversion Rate Optimization Performance Shopify Shopify Plus

Latest work

Recent projects focused on performance and conversions.

Yumi Nutrition

Shopify Plus development for a fast-growing nutrition brand.

Shopify Plus development

Fix My Broken Mac

Conversion-focused site refresh for a repair service brand.

WordPress development

Wolff Laundry

WooCommerce development for a streamlined ecommerce experience.

WooCommerce development

DabbaDrop

Shopify development for an optimized, responsive storefront.

Shopify development

Services

Design, development, and CRO to elevate your online presence.

I work with founders and teams who want a site that looks sharp, loads fast, and converts consistently.

Web Design

Crafting visually stunning websites that captivate audiences and drive conversions.

Conversion Optimization

Optimizing your website to turn more visitors into paying customers.

Responsive Development

Building sites that adapt seamlessly across devices for a polished user experience.

Process

A streamlined process from discovery to launch.

Clear steps, fast feedback, and measurable outcomes at every stage.

ShopifyShopify PlusWordPressWooCommerceCROUXPerformance

Consultation

In-depth discussions to clarify goals, audience, and conversion priorities.

Choose your design

Tailor-made packages crafted to align with your business and branding.

Development

Full rebuilds or targeted upgrades with performance and usability in mind.

Launch + optimize

QA, deployment, and ongoing improvements to keep conversions climbing.

Client testimonials

"Tom is a fantastic developer. We would recommend using him again."

"Overall Tom was a pleasure to work with, communicated well, worked hard and we were left with a Shopify reskin which was almost identical to our mock ups for a very reasonable price."

- Sean Knowles

Ready to start?

Ready to enhance your website?

Share your goals and I will outline the best next step for your site.